Project Overview
Reimagining the Candidate Experience to Attract Top Digital & Creative Talent
NBCUniCareers.com is NBCUniversal’s primary recruitment platform, supporting candidate engagement across entertainment, technology, creative, marketing, and news roles. In partnership with the Talent Acquisition and Brand teams, the goal was to modernize the site to better attract top-tier digital talent, reflect NBCUniversal’s evolving culture, and bring the “Here You Can” employer brand campaign to life.
I collaborated with an external agency to translate static, print-based brand concepts into a responsive, digital-first experience. Through a scalable design system, intuitive job search flows, and deeper integration with social and storytelling elements, we delivered a modern platform that aligned seamlessly with NBCU’s employer brand—while also improving functionality, accessibility, and candidate engagement across desktop and mobile.
NBCUniCareers.com is NBCUniversal’s primary recruitment platform, supporting candidate engagement across entertainment, technology, creative, marketing, and news roles. In partnership with the Talent Acquisition and Brand teams, the goal was to modernize the site to better attract top-tier digital talent, reflect NBCUniversal’s evolving culture, and bring the “Here You Can” employer brand campaign to life.
I collaborated with an external agency to translate static, print-based brand concepts into a responsive, digital-first experience. Through a scalable design system, intuitive job search flows, and deeper integration with social and storytelling elements, we delivered a modern platform that aligned seamlessly with NBCU’s employer brand—while also improving functionality, accessibility, and candidate engagement across desktop and mobile.
NBCUniversal Careers Homepage
My Role
UX/UI Design Lead · UX Researcher · Visual Designer
I led the UX and design execution for the platform relaunch, including:
• Translating static agency concepts into responsive, interactive web design
• Defining layout systems, navigation, and visual hierarchy
• Partnering with engineering to integrate and revamp BrassRing’s job platform
• Applying the new “Here You Can” brand campaign across UI components
• Managing feedback from stakeholders across Talent, Brand, and Legal teams
• Ensuring accessibility compliance and mobile optimization
• Defining layout systems, navigation, and visual hierarchy
• Partnering with engineering to integrate and revamp BrassRing’s job platform
• Applying the new “Here You Can” brand campaign across UI components
• Managing feedback from stakeholders across Talent, Brand, and Legal teams
• Ensuring accessibility compliance and mobile optimization
Team Composition
• UI/ UI Design Lead, UX Researcher, Visual Designer
• 1 Staff UI Designer
• 1 Staff UX Designer
• External Design Agency Team
• Staff Manager & Stakeholder of Talent Acquisition
• 1 Staff Project Manager
• 1 Staff Front-End Engineer
• 2 Staff Developers (Q/A and UAT in collaboration with Design)
• 1 Staff UI Designer
• 1 Staff UX Designer
• External Design Agency Team
• Staff Manager & Stakeholder of Talent Acquisition
• 1 Staff Project Manager
• 1 Staff Front-End Engineer
• 2 Staff Developers (Q/A and UAT in collaboration with Design)
Tools & Technology
• Sketch, Adobe Photoshop & Illustrator, Invision
• Microsoft Teams, OneDrive, Slack, Jira
• Microsoft Excel, Powerpoint for Project Management
• Survey Monkey, Google Analytics for Research
• Microsoft Teams, OneDrive, Slack, Jira
• Microsoft Excel, Powerpoint for Project Management
• Survey Monkey, Google Analytics for Research
Final NBCUniCareers.com Website
Results
• Supported over 1.4 million homepage visits with enhanced discovery and search behavior
• Rebranded the Careers site to reflect NBCUniversal’s culture, mission, and creative energy
• Supported a two-phase rollout aligned with BrassRing platform capabilities
• Seamlessly integrated advanced job search tools into a more intuitive UI
• Created dedicated user pathways for internal applicants (NBCU, Comcast, Universal Parks)
• Increased visibility of employer brand through real-time social media feeds
• Established a modular, responsive grid system that scales across content types
• Rebranded the Careers site to reflect NBCUniversal’s culture, mission, and creative energy
• Supported a two-phase rollout aligned with BrassRing platform capabilities
• Seamlessly integrated advanced job search tools into a more intuitive UI
• Created dedicated user pathways for internal applicants (NBCU, Comcast, Universal Parks)
• Increased visibility of employer brand through real-time social media feeds
• Established a modular, responsive grid system that scales across content types
Homepage (Desktop & Mobile)
Process
I guided the team through a collaborative, iterative design approach:
1. Discovery & Stakeholder Alignment
• Met with Talent Acquisition, Brand, and Legal to define goals, constraints, and approval flow
• Evaluated branding assets from the “Here You Can” campaign for digital adaptation
2. UX & Content Strategy
2. UX & Content Strategy
• Audited existing layouts, user flows, and visual hierarchy
• Redesigned the sitemap and architecture, reorganized content
• Reorganized key site templates to better support modular content and job discovery
• Defined paths for internal employees and global audiences
3. Design Execution
3. Design Execution
• Built a responsive, mobile-first grid system
• Translated campaign themes into UI components (e.g., branded hero banners, interactive word cloud, visual storytelling)
• Designed job detail pages with legal compliance, accessibility, and SSO logic
4. BrassRing Integration
4. BrassRing Integration
• Worked within a phased rollout model (Phase 1: homepage and core templates; Phase 2: deeper BrassRing integration)
• Identified areas for visual enhancements without breaking technical constraints
• Enhanced registration visibility and category-level content
5. Testing & Refinement
5. Testing & Refinement
• Validated design hierarchy through stakeholder reviews and internal testing
• Used traffic data to shape prioritization of search features and landing page content
Early Prototype Testing (Desktop & Mobile)
Homepage Redlines (Mobile)
Research
I helped define and implement a targeted research plan to align the user experience with real candidate behaviors:
Analytics Review
• 1.4M homepage views, 842K search page views, 526K Advanced Search page views
• Identified that 35% of all search traffic relied on Advanced Search, despite it being visually secondary
Content Audit
• Reviewed candidate journeys, legal requirements, and brand inconsistencies
• Created a content framework to support different audiences: external talent, internal applicants, recent grads
Stakeholder Interviews
• Conducted working sessions with HR, Tech, Brand, and Operations
• Clarified content governance, compliance needs, and social feed integration
UX Prioritization
• Mapped functionality to top user behaviors: job search, registration, mobile browsing
• Prioritized a more intuitive search experience and brand-forward UI
New & Improved NBCUniCareers Sitemap
Competitive UX Research for BrassRing
Wireframes - Find A Job User Flow (Desktop & Mobile)
The Challenge
The existing site, built in 2012, was outdated and visually flat—driven by legacy systems rather than candidate needs. We needed to bridge brand, content, and function—while still working within rigid technical limitations. Key challenges included:
The existing site, built in 2012, was outdated and visually flat—driven by legacy systems rather than candidate needs. We needed to bridge brand, content, and function—while still working within rigid technical limitations. Key challenges included:
• Lack of cohesive storytelling or cultural branding
• Print-based campaign assets that didn’t translate well to digital environments
• Job search experience was functional but fragmented—Advanced Search was heavily used but poorly integrated
• Platform constraints due to BrassRing, which limited design flexibility
• Internal candidates had no clear entry points
• Inconsistent experience across email, site, and social channels
• The site also failed to meet basic accessibility standards, including poor color contrast, missing semantic tags in the frontend, and legibility issues—requiring a full accessibility audit and design adjustments to meet WCAG 2.0 compliance
• Print-based campaign assets that didn’t translate well to digital environments
• Job search experience was functional but fragmented—Advanced Search was heavily used but poorly integrated
• Platform constraints due to BrassRing, which limited design flexibility
• Internal candidates had no clear entry points
• Inconsistent experience across email, site, and social channels
• The site also failed to meet basic accessibility standards, including poor color contrast, missing semantic tags in the frontend, and legibility issues—requiring a full accessibility audit and design adjustments to meet WCAG 2.0 compliance
Print-Based Concepts for new site (External Design Agency)
Previous Find A Job Feature
Previous Sitemap
Insights & Reflections
Campaigns must be made digital-native. Print branding and design doesn’t usually translate to web; design must adapt to digital systems, interactions and user expectations.
BrassRing flexibility is limited but navigable. By working within a phased rollout and using modular templates, we preserved brand and UX quality despite system constraints
Advanced Search is a power feature. With 35% usage, it needed equal weight in the design system.
Candidate experience = brand experience. Every job seeker touchpoint (site, search, email, social) needed consistent tone, visuals, and utility.
Internal employee pathways matter. Prioritizing SSO-based flows for current staff helped reduce drop-off and confusion.
