The Travel.NBCUni.com website needed a complete overhaul. The site was not useful and it had low numbers of traffic. Overall the site was unorganized with no real hierarchy of content, the navigation was confusing, and it lacked a global navigation system and Branding.
Working in collaboration with Design and cross-functional teams, we successfully delivered on our goals and launched the site in 2020. With a fresh, engaging and interactive design approach, the website's traffic achieved an increase of 45% site views and 272% unique views post-launch.
This website rebrand was an integral step towards unifying the NBCUniversal brand vocabulary across their enterprise ecosystem of products while enhancing the User Experience and improving overall brand recognition.
Travel & Expense Homepage
Homepage - Desktop, Tablet & Mobile
Search
Global Navigation - Hover Samples
Reserve Travel
Reserving Car Service
Travel Safety
Project Objectives
• Modernize with a mobile-first design approach, incorporating interactive/streamlined content
• Site should look similar to the current NBCUNow intranet and NBCUniversal branding style throughout the entire user experience
• More user-friendly and intuitive navigation
• Include live feed feature from “International SOS Medical & Security Alerts”
• Use active and fun photos and content that exudes a sense of NBCU culture
• Incorporate an effective Search feature
• Consider accessibility, WCAG 2.0 & ADA (Americans w/ Disabilities Act) requirements
• Redesign will need to apply to all 17 regions, each has control over their content
Functional Requirements
• Drupal 8 upgrade from Drupal 7
• Scalability of content
• Mobile friendly approach
• 100% full width responsive, immersive design
• Showcase video component
• Refined Search functionality – easy to find what you need
• Proper SEO – content, linking, meta descriptions, url structure, redirects, proper page titles
• User friendly, streamlined and intuitive back end management/panel
UX Wireframe Samples (Medium Fidelity)
Logic Flow
UX Research - Top Tasks Survey Results
UX Research - Competitive Analysis Examples
UX Research -Site Inventory
User Persona Examples
UX Research Strategy
• Validate assumptions, find pain points, and gain a thorough understanding of user and business goals.
• Analyze site inventory noting redundancies, broken links, link outs, unnecessary content
• Define the main User Personas
• Perform competitive analysis
• Exploration of brand direction & inspiration; establish new color palette and fonts
• Analyze the Omniture data for traffic and visits
• Perform Top Tasks Survey to determine the most valued content and survey the user expectations and experience on site
• Usability testing throughout the design process to determine the hierarchy of proposed functionality & design
Travel.NBCUni.com Before Redesign
