The Travel.NBCUni.com website needed a complete overhaul due to low traffic and activity. Overall the content was unorganized with no real hierarchy, the navigation was confusing, and it lacked a global navigation system and Branding.
Working in collaboration with Design and cross-functional teams, we successfully delivered on our goals and launched the site in 2020. With a fresh, engaging and interactive design approach, the website's traffic achieved an increase of 45% site views and 272% unique views post-launch.
This website rebrand was an integral step towards unifying the NBCUniversal brand vocabulary across their enterprise ecosystem of products while enhancing the User Experience and improving overall brand recognition.
Travel & Expense Homepage
Homepage - Desktop, Tablet & Mobile
Search
Global Navigation - Hover Samples
Reserve Travel
Reserving Car Service
Travel Safety
Project Objectives
• Modernize with a mobile-first design approach, incorporating interactive/streamlined content
• Site should look similar to the current NBCUNow intranet and NBCUniversal branding style throughout the entire user experience
• More user-friendly and intuitive navigation
• Include live feed feature from “International SOS Medical & Security Alerts”
• Use active and fun photos and content that exudes a sense of NBCU culture
• Incorporate an effective Search feature
• Consider accessibility, WCAG 2.0 & ADA (Americans w/ Disabilities Act) requirements
• Redesign will need to apply to all 17 regions, each has control over their content
Functional Requirements
• Drupal 8 upgrade from Drupal 7
• Scalability of content
• Mobile friendly approach
• 100% full width responsive, immersive design
• Showcase video component
• Refined Search functionality – easy to find what you need
• Proper SEO – content, linking, meta descriptions, url structure, redirects, proper page titles
• User friendly, streamlined and intuitive back end management/panel
UX Wireframe Samples (Medium Fidelity)
Logic Flow
UX Research - Top Tasks Survey Results
UX Research - Competitive Analysis Samples
Content Audit & Information Architecture Evaluation
User Persona Examples
UX Research Strategy
• Validate assumptions, find pain points, and gain a thorough understanding of user and business goals.
• Analyze site inventory noting redundancies, broken links, link outs, unnecessary content
• Define the main User Personas
• Perform competitive analysis
• Exploration of brand direction & inspiration; establish new color palette and fonts
• Analyze the Omniture data for traffic and visits
• Perform Top Tasks Survey to determine the most valued content and survey the user expectations and experience on site
• Usability testing throughout the design process to determine the hierarchy of proposed functionality & design
Travel.NBCUni.com Before Redesign
