Project Overview
Reimagining a Global Travel Platform for a Streamlined, Mobile-First Workforce
The Travel.NBCUni.com internal travel hub, serving over 50,000 employees globally with access to booking tools, travel policies, safety resources, and expense support. The legacy site was underutilized, fragmented, and difficult to navigate—lacking mobile optimization, global navigation, and brand consistency.
In 2019, I led a full redesign and relaunch of the platform, transforming it into a mobile-first, fully responsive experience built on Drupal 8. We introduced a streamlined architecture, enhanced search, SOS alert feeds, embedded training videos, and unified the experience across 17 regional content teams.
Post-launch, the site saw a 45% increase in total site views and a 272% increase in unique visitors, significantly boosting employee engagement and self-service efficiency.
Travel & Expense Homepage
My Role
Product Design Lead · Project Manager · UX Researcher
I led the end-to-end UX design process and team coordination. Responsibilities included:
• Conducting audits, surveys, and competitive analysis
• Leading research strategy and stakeholder discovery
• Designing wireframes, user flows, prototypes, and UI across desktop, tablet, and mobile
• Collaborating with engineering on Drupal integration and search functionality
• Aligning global teams across 17 regions on content and governance
• Managing timelines, usability testing, accessibility, and QA
Team Composition
• Product Design Lead & Project Manager, UX Researcher
• Staff UX Designer
• Staff Visual Designer
• UX Writer / Content Strategist / Interview & Survey wrangler
• Staff Front-End Engineer/ Developer Lead
• 2 Staff Developers (Q/A and UAT in collaboration with Design)
• Staff UX Designer
• Staff Visual Designer
• UX Writer / Content Strategist / Interview & Survey wrangler
• Staff Front-End Engineer/ Developer Lead
• 2 Staff Developers (Q/A and UAT in collaboration with Design)
Tools & Technology
• Figma, Adobe Photoshop & Illustrator, Human Interface Guidelines & Material Design for Ideation and Design
• Microsoft Teams, OneDrive, Slack, Jira, and Figma for Collaboration
• Microsoft Excel, Powerpoint for Project Management
• Survey Monkey, Google Analytics for Research
• Microsoft Teams, OneDrive, Slack, Jira, and Figma for Collaboration
• Microsoft Excel, Powerpoint for Project Management
• Survey Monkey, Google Analytics for Research
Homepage - Desktop, Tablet & Mobile
Results
• +45% increase in total site views
• +272% increase in unique visitors
• Unified 17 regional teams under a single, scalable content system
• Improved employee access to tools and training while reducing support burden
• Streamlined UX aligned with NBCU brand standards and intranet ecosystem
• Increased adoption for travel-related actions previously buried or lost
• +272% increase in unique visitors
• Unified 17 regional teams under a single, scalable content system
• Improved employee access to tools and training while reducing support burden
• Streamlined UX aligned with NBCU brand standards and intranet ecosystem
• Increased adoption for travel-related actions previously buried or lost
Global Navigation - Hover Samples
Introduced a unified global navigation model and scalable search experience—enabling faster access to critical travel tools, policies, and safety updates across all 17 regional sites.
Search
Reserve Travel
Reserving Car Service
Travel Safety
Process
My approach followed an iterative, research-backed UX design framework, grounded in transparency, collaboration, and speed. I established a repeatable workflow with Figma, Microsoft Teams, Slack, and Jira to ensure alignment across internal teams and our external agency partner.
Key Phases:
Discovery, Research & Alignment
• Stakeholder interviews (T&E VP, Analysts, Regional Editors)
• Requirements gathering for 17 localized content editors
• Content audit, site inventory, analytics review, top tasks survey
• Competitive and heuristic analysis of similar enterprise travel portals
Ideation & Exploration
• UX architecture, sitemap restructuring, content prioritization, scalable navigation
• Designed new global nav, search system, and live SOS alert feed
Design Execution
• Medium-fidelity wireframes and logic flows
• Mobile-first UI across homepage, booking flows, training videos, etc.
Development Collaboration
• Prototype, online testing of mockups and task flows with internal users
• Feedback incorporated into revised hierarchy and layouts
• Engineering collaboration on Drupal 8 migration and modular backend
QA & Launch
• Accessibility compliance (WCAG 2.0 / ADA)
• Multilingual support and content governance for all regions
The Challenge
The existing site did not support the evolving needs of NBCUniversal’s global, on-the-go workforce.
It was primarily used as a link-out portal to Concur, with:
• Outdated layout and inconsistent design patterns
• No global navigation, poor content hierarchy, and hard-to-find resources
• Important alerts and updates buried or missed
• Inconsistent content ownership across regions
• Lack of search functionality or filtering
• Minimal engagement and low repeat usage
• Accessibility and mobile usability issues
Previous Travel.NBCUni.com
Research
I advocated for and implemented a full UX Research Strategy to validate assumptions and prioritize user needs. Research insights shaped everything from IA and page templates to visual hierarchy and onboarding content.
Methods Included:
• Top Tasks Survey (32 internal participants): Identified most critical content types
• Omniture Data Analysis: Revealed site abandonment points and low engagement
• Content Audit: Flagged broken links, outdated resources, and redundancies
• User Interviews: Uncovered frustrations with navigation and search
• Stakeholder Sessions: Aligned business goals with user needs
• Competitive Analysis: Evaluated enterprise travel tools and booking systems
• Usability Testing: Tested proposed features and UI mockups with company participants
UX Research - Top Tasks Survey Results
Content Audit & Information Architecture Evaluation
UX Research - Competitive Analysis Samples
User Persona Examples
Logic Flow
Design & UX Wins
Mobile-First, Responsive Experience
Designed a fully responsive UI optimized for employees on the go—improving usability across Apple (iOS), Android, tablet, and desktop platforms with refined tap targets, simplified layouts, and adaptive components.
Scalable Regional Content Management
Established a modular content system within Drupal 8, empowering 17 regional teams to manage localized content independently while maintaining design consistency.
Data-Backed Hierarchy & Content Strategy
Reorganized content based on Top Tasks survey results, traffic analytics, and UX testing—prioritizing the most critical user flows like travel booking, expense support, and emergency alerts.
Embedded Training & Visual Content
Incorporated engaging, on-brand visuals and embedded training videos to support learning and self-service without external dependencies.
Accessibility & Compliance
Ensured full compliance with WCAG 2.0 and ADA standards—making the platform more inclusive for users across abilities and regions.
Cross-Functional Stakeholder Alignment
Successfully aligned design, engineering, content, and regional teams through iterative feedback cycles, stakeholder workshops, and collaborative decision-making.
Designed a fully responsive UI optimized for employees on the go—improving usability across Apple (iOS), Android, tablet, and desktop platforms with refined tap targets, simplified layouts, and adaptive components.
Scalable Regional Content Management
Established a modular content system within Drupal 8, empowering 17 regional teams to manage localized content independently while maintaining design consistency.
Data-Backed Hierarchy & Content Strategy
Reorganized content based on Top Tasks survey results, traffic analytics, and UX testing—prioritizing the most critical user flows like travel booking, expense support, and emergency alerts.
Embedded Training & Visual Content
Incorporated engaging, on-brand visuals and embedded training videos to support learning and self-service without external dependencies.
Accessibility & Compliance
Ensured full compliance with WCAG 2.0 and ADA standards—making the platform more inclusive for users across abilities and regions.
Cross-Functional Stakeholder Alignment
Successfully aligned design, engineering, content, and regional teams through iterative feedback cycles, stakeholder workshops, and collaborative decision-making.
UX Wireframe Samples (Medium Fidelity)
Insights & Reflections
Mobile-first isn’t optional. Most users accessed the site from phones while traveling, making responsive, touch-optimized design critical.
Navigation simplicity boosts engagement. Global nav + structured IA enabled faster access to booking tools and safety updates.
UX research earns trust. Involving stakeholders in discovery and testing created strong alignment and faster approvals.
Scalability matters. With 17 regional teams managing content, backend systems and editorial governance needed to be flexible and user-friendly.
Embedded video + search increased utility. By adding media and robust search, we improved training engagement and task completion.
Final Thoughts
This project wasn’t just a redesign—it was a reintroduction of a critical internal tool that had lost its usefulness. By grounding the work in research, aligning with NBCUniversal’s enterprise design standards, and embracing scalable, mobile-first UX, we delivered a high-value resource that now serves teams across the globe.
